An official WeChat account is a special account designed for the specfic needs of brands and businesses. This account allows them to set up and send out updates to users that follow their account. WeChat Official accounts also come with numerous premier features. WeChat launched Official accountsback in 2012 to help grow the WeChat ecosystem. Since its’ launch seven years ago there have been significant changes to WeChat’s official Accounts. These changes have made the accounts to better adapt to the needs of companies and brands. Who are looking to promote their product/services to WeChat’s users. One of the biggest changes made to the accounts is that now, businesses outside of China now can register for an official account.
Learning which type of account to create and how to properly set up an official WeChat account is crucial for businesses. There are two different types of WeChat official accounts-service and subscription. Subscriptions accounts allow users to broadcast information to its followers. While the service page is designed for both business and brands who want to access more functionality and the ability to build their own platform within WeChat.
What’s WeChat Subscription Account?
WeChat’s subscription account is the most traditional option out of all the other accounts. This account simply allows you to release content and promote your services to the WeChat users that follow your account. The Account Manager of your account will be able to can broadcast one message per day. Having a subscription account allows your users the ability to send out messages to your followers more frequently. Even though subscription accounts have more opportunities to interact with their consumers, they’ll still only have a 48 hours window to reply to each user. In addition, subscription accounts have fewer integration options and sophisticated functionality that can be integrated into a service account.
One of the biggest disadvantages of having a subscription account is the way the messages are shown. They will inevitably all be grouped into one section with all the user’s other subscription accounts. Unlike the service accounts whose messages will be pushed to the user’s session list. All subscription users will have to manually go to the into their folder to receive the delivered content. Your profile will also be placed into the subscription account subfolder. Once there, your followers will not receive any notifications from your account.
The WeChat subscription account is best applicable for companies seeking to push out consistent content to its users. WeChat subscription accounts are typical, used by news publications and other information broadcast services. The WeChat subscription accounts also don’t provide support for payments for its users. If your company has a marketing strategy that requires frequent content being pushed out to its users WeChat subscription account might be the best bet for your company
What is WeChat Service Account?
A WeChat service account is the best options for businesses and organizations who are looking to utilize WeChat Official Account advance features to grow their business. These additional services also allow for more APIs than subscription accounts. With a service account companies can build their own applications, request inquiries, and broadcast their own promotions to their direct followers. For WeChat service accounts, the Account Manager can broadcast up to four messages a month to their followers.
Service account users’ messages are delivered completely different from subscription accounts. a Service account, messages will be broadcasted and displayed in line with the user’s personal contact information. This account also allows your followers to receive push notifications. This additional feature your company to can reply directly to consumers.
The design features of a service account are significantly different from that of a subscription account. The service account design seeks to meet the needs of companies looking to sell their product or provide services, rather than broadcasting messages. This account allows for higher functionality and allows users to create customizable menus. You now have the ability to create an integrated e-commerce platform all confines of WeChat.
International WeChat Accounts Vs. Mainland WeChat Accounts.
As an international account holder, WeChat users from mainland China cannot access you’re your account. This is due to your account being registered outside of China. However, non-China WeChat users can access other international official WeChat account. As a mainland China WeChat user, once your WeChat Official Account is registered in China all WeChat users both domestic and internationally can view your account. However, non-mainland China WeChat users can view accounts while they’re visiting in China. Users are deemed authentic China WeChat users based of their mobile phone numbers that begin with (+86).
A reminder for foreign companies seeking to set up an Official WeChat account; if you register as an International WeChat official account won’t be accessible to Chinese consumers. So, if your company is looking to target the Chinese consumer, you’ll need a Chinese partner like TMD that you trust.
How TMD Can Help You Go Global.
For foreign businesses seeking to set up an official WeChat China account, it might feel seemly impossible as you would need to obtain and submit a Chinese Residence ID, Chinese mobile phone number and a legal Chinese entity. So, if you’re trying to create an official account and target to Chinese consumers, you should check out TMD. Our expert team will serve as your connector to the Chinese market by applying for an Official WeChat account on your behalf so you can begin selling to China. Through our proven solutions we can assist you to create your individualized WeChat account and store. We also provide additional services to help you succeed like, marketing, cross-border payment, and logistical solutions.